Nov. 20th, 2008 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

Time and Stress Management Techniques             

In this session we discuss the importance of managing our time and share ways to put value, priority and balance back into our “out of control” lives. We’ll also discuss ways to get a better grasp on our stress with tips to reduce stress at work and at home. This program will put your mind at ease because you deserve it.      

Dec. 11th, 2008 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

How To Recruit And Hire A Property Management SuperStar

If we don't hire, train and motivate our people, they leave and we start this tedious process all over again. Out jobs are to “obtain, maintain and retain”. In this session, we cover the nuances of the hiring process, how to use assessment testing and the types of questions you ask to get the answers you need. We’ll discuss how to properly use job profiles and how to identify “red flags” in a resume. Find the right person, the first time.

Jan. 15th, 2009 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

30 Tips in 60 Minutes-Getting A Start in 2009

In this stimulating session we’ll make sure you have all the tools you’ll need to get a jump on 2009. What leasing tools are you currently using to be successful, which leasing tools don’t you have? We’ll discuss building your leasing notebook, how to use it during your presentation and how to effectively use your competitor market surveys to close a lease before your prospect visits another property. We’ll also give you dozens of tips from building rapport, to telephone tips to demonstrating your community and getting the lease to help you get ready for a successful 2009 leasing season.

Feb. 19th, 2009- 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

How To Build Value And Eliminate The Price Objection
I’ve always been a firm believer that price is never an objection; it’s a lack of us not properly qualifying and not building enough “value” into our leasing statements to keep the “price” objection from ever surfacing. Learn powerful qualifying questions and how to use F.A.B. to add value throughout your demonstrations to reduce the price objection. If your prospects keep getting stuck on price this TeleForum is for you.

Mar. 19th, 2009- 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

Improving Your Telephone Skills Through Powerful Questioning And Listening
The telephone is one of the most powerful leasing tools you have. Yet statistics tell us that telephone techniques are one of the weakest areas of leasing sales. Learn how to turn the telephone into a powerful asset using proper telephone etiquette and what types of questions to ask over the phone to qualify your prospects before they come to your community.  Learn to read between the lines of what the prospect is really saying in their responses. If you can’t master the telephone you reduce your ability to close more leases.

Apr. 16th, 2009- 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

Keys To Touring Your Community
Now it’s Showtime…techniques and tips on touring your community from asking the “right” types of questions to help “qualify” prospective residents, how to use transitional questions to lead the prospect from one area of your community to another and why that’s important. We’ll share how to inject effective “closing” statements throughout your tour to help lead the prospect to a decision. And also learn the secret of SW to the 4th power. Get an edge on your competition.

May 21st, 2009- 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

Overcoming Objections, Gaining The Commitment And Follow-Up
You spend time with a prospective resident, tour the community, answer their questions and they don’t lease. Now what?  This program focuses on the “art” of gaining their commitment and how it just doesn’t happen, it’s a process. Learn why prospects have objections and how you can eliminate any objection that is posed to you. After you learn how to increase your closing percentages and overcome objections, we’ll spend time on proven follow-up techniques to insure you stay in touch, even if they don’t lease from you.

Jun. 18th, 2009- 1:00 p.m. -2:00 p.m. (Eastern Standard Time)

Resident Retention & Moments of Truth
Many property management companies spend more time on the “front end”, trying to get people in the door, but they forget about their current residents walking “out” the back door.  We’ll discuss how to create moments of truth with residents and what they are really looking for in an apartment. We’ll also discuss new ways to renew residents and easy retention programs and we'll explore why residents leave your community, the answers will shock you!

Jul. 16th, 2009- 1:00 p.m. – 2:00 p.m. (Eastern Standard Time)

Getting To Yes-Building A Bridge Of Connectivity
In any sales environment where you have a large ticket item (rent) that has a renewal cycle attached to it (lease renewals) the key to increasing those renewals is by building a strong relationship. During this powerful program you’ll learn not only how to build a bridge of connectivity between you and your future resident but you’ll also learn how to reduce the defense mechanisms of any prospect to help close more leases and increase resident renewals.

Aug. 20th, 2009 1:00 p.m. – 2:00 p.m. (Eastern Standard Time)

How Effective Is Your Internet / Print Advertising?
You all need to advertise to attract prospective residents to your communities. But what is your advertising saying about your property? We’ll explore how to build effective ads, both print & Internet, from the expert who helped turn Apartment Guide markets around and who helped launch the most successful on-line apartment referral service in the industry. We’ll also discuss ways to keep your ads fresh and how to get the most out of your Internet/print advertising to drive more prospective renters to your communities.

Sep. 17th, 2009 1:00 p.m. – 2:00 p.m. (Eastern Standard Time)

Corporate/Merchant Out-Reach Marketing
The days of print and Internet advertising bringing you all the qualified traffic and leases you need are over. Your property cannot live on these forms of advertising alone. Learn keys to creating new residents through extended corporate contacts, merchant referrals and non-traditional outreach opportunities. Learn how to build an “action plan” to approaching a company/prospect, building your “hit-list” of opportunities and managing your outreach territories. Only by building stronger relationships can you guarantee leasing success. It’s all about keeping your leasing funnel filled.

Oct. 15th, 2009 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

Powerful Leasing Using the Internet
The Internet is the newest and most cost-effective tool in your leasing & marketing toolbox, but how effectively are you and your leasing teams using the Internet to expand your web presence and are you using emails to your competitive advantage? Learn the average response time of a successful Internet lead and how to make your emails stand out over your competition. Also, we’ll learn how to use your website to build strong relationships with each “virtual” prospect and increase your closing ratios. The Internet is here to stay, get a head of it or get left behind.

Nov. 19th, 2009 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

Powerful Telephone Techniques – Creating Duration/Setting The Appointment
You only have a short time to build a relationship over the phone, in some cases less than 120 seconds. Learn the keys to creating duration over the telephone allowing you to build a solid relationship and build trust to get the appointment set. We’ll also share some tips on how to create urgency to get your future residents to show up and lease apartments.

Dec. 17th, 2009 1:00 p.m.-2:00 p.m. (Eastern Standard Time)

How to Develop a Leasing Sales Regroup
Everyone needs an edge to win in a competitive marketplace and the “Leasing Sales Regroup” is the way to get there. This back-to-basics monthly sales “get-together” combines shared group interaction as well as individual one-on-one sales reviews of your current month and your next 30-60-90 day action plan. We’ll discuss the “sales strategy board” to chart potential leases and upcoming renewals, the sales “white board” for your “Top Ten” list and building a Regroup checklist. Regroups will help manage your leasing sales team to higher productivity and higher NOI.


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